This data protection statement provides information on the data that is collected by Senator GmbH (hereinafter referred to as SENATOR) when you visit this website and how SENATOR uses this data. To protect your privacy, SENATOR complies with the requirements of the German Federal Data Protection Act (“Bundesdatenschutzgesetz”), Telemedia Act (“Telemediengesetz”) and the General Data Protection Regulation ("Datenschutz-Grundverordnung"). Some of the data saved to our servers is data that you give to us voluntarily when you fill out forms, while other data is collected automatically. Except for personal data you provide to us yourself, SENATOR collects no data which can be used to identify individual visitors. Nor does SENATOR use any technologies which have the purpose of identifying visitors.


Senator GmbH
Bahnhofstraße 57
64401 Groß-Bieberau


You can reach our data protection manager at:

Senator GmbH
Bahnhofstraße 57
64401 Groß-Bieberau


Purpose of processing and legal basis

We collect and use the personal data of our users only to the extent necessary to provide a working website as well as content and services. The collection and use of personal data of our users regularly only takes place with the consent of the user. An exception applies in those cases in which for actual reasons it is not possible to obtain prior consent and in cases in which the processing of the data is permitted by statutory provisions.

Where we obtain the consent of the data subject for the processing of personal data, Article 6(1)(a) of the EU Basic Data Protection Regulation (DSGVO) serves as the legal basis for the processing of personal data.

Art. 6 para. 1 lit. b DSGVO serves as a legal basis for the processing of such personal data required for the performance of a contract to which one party is the data subject. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Art. 6 para. 1 lit. c DSGVO serves as the legal basis if the processing of personal data is necessary to fulfil a legal obligation to which our company is subject.

In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Art. 6 para. 1 lit. d DSGVO serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f DSGVO serves as the legal basis for the processing.

Data collected and stored automatically

In common with many other companies, SENATOR tracks general usage of our website (“performance measurement”) in order to improve the site for visitors to ensure that it better suits their needs and to prive the website according to Article 6 (1)(a) of the GDPR . During your visit to our website, SENATOR collects the following information about your computer and your visit and stores this data temporarily:

  • domain and host you are accessing the internet from
  • if you arrived at this website by following a link, the address of the website that the link appears on
  • date and time you connected to our website, pages selected and page view duration
  • Internet Protocol (IP) address of your computer and
  • where applicable your computer’s operating system and browser software

The data are deleted as soon as they are no longer required for the purpose of their collection. In the case of the collection of data for the purpose of providing the website, this is the case when the session in question has ended. If the data is stored in log files, this is the case after seven days at the latest. A storage going beyond this is possible. In this case the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

The collection of data for the provision of the website and the storage of data in log files is mandatory for the operation of the website. Consequently, there is no possibility for the user to object.


Some SENATOR websites store certain information, called cookies, on visitors’ computers. Generally speaking, cookies allocate users an individual number which has no meaning outside the website in question. Cookies provide information about how, when and by how many users the pages on a website are visited. This data is held in aggregated form only; the technology collects no identifying data on individual users. Again, the purpose of this technology and the information it provides is to help us improve our website. Most internet browsers are set to accept all cookies. However, you can also set your browser to reject all cookies or to prompt you to accept each time a cookie is offered. Please note, however, that cookies are sometimes needed to use certain website functions (such as the provision of user-specific information). Once saved on your computer, cookies may be deleted at any time. For more information about cookies see

The user data collected in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to the calling user. The data are not stored together with any other personal data of the user.

When calling up our website, the user is informed about the use of cookies for analysis purposes and his consent to the processing of the personal data used in this combination is obtained. In this context, a reference is also made to this data protection declaration.

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f DSGVO.

Cookies are stored on the user's computer and transmitted to our site by the user. Therefore, you as a user have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may occur that some functions of the website can no longer be used to their full extent.

Contact Form

When you contact us by e-mail or via our contact form, your details from the contact form or your e-mail will be stored for the purpose of processing the enquiry and for possible follow-up questions. Collected personal data are: E-mail, name, company name, telephone number, street, postal code, city and country. These data will not be passed on to third parties without your consent. The legal basis for the processing of your data is the fulfilment of your request and our justified interest in answering your contact in accordance with Art. 6 Para. 1 lit. b and f DSGVO. The personal data will be deleted automatically after your request has been completed.

The user may revoke his consent to the processing of his personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

In this case, all personal data stored in the course of establishing the contact will be deleted.


You can subscribe to our free newsletter at any time. For this we need an e-mail address from you. We use the "Double-Opt-In"-procedure to verify the given e-mail address. After entering the e-mail address, you will receive a confirmation e-mail. The newsletter will only be delivered with your express consent by clicking on the confirmation link. The collection and storage of the given data takes place for the delivery of the newsletter. The legal basis for the processing of this data is Art. 6 para. 1 lit. a and b DSGVO. You can revoke your consent at any time and unsubscribe from the newsletter. To do this, click on the "Unsubscribe newsletter" button at the end of the newsletter or send us an informal e-mail.

The data will be deleted as soon as it is no longer required for the purpose for which it was collected. The user's e-mail address will therefore be stored as long as the newsletter subscription is active.

The subscription of the newsletter can be cancelled by the affected user at any time. For this purpose there is a corresponding link in every newsletter.

Google Analytics

To analyse usage of this website, we use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses a special type of cookie. The information this cookie generates about your use of this website is normally transmitted to and stored by Google on a server in the USA. For your protection, Google Analytics is supplemented on this website by the code “gat._anonymizeIp();”, which ensures that IP addresses are collected anonymously. The IP anonymisation function on this website means that if you are located within an EU member state or other EEA Agreement signatory state, Google will truncate your IP address prior to transmission. In exceptional cases only, the full IP address will be transmitted to a Google server in the US and truncated there. Google will use this information only as instructed by us for the purpose of evaluating your use of the website, compiling reports on website activity and providing additional services related to website and internet usage to the website operator. The legal basis for the use of Google Analytics is § 15 para. 3 TMG and Art. 6 para. 1 lit. f GDPR. The IP address transmitted by your browser using Google Analytics will not be associated with any other data held by Google. However, you may refuse storage of the cookies by selecting the appropriate settings on your browser (see above). You may also prevent the data relating to your use of the website generated by the cookie (incl. your IP address) from being collected and used by Google by downloading and installing the browser plugin available at ( This will install an opt-out cookie that will prevent your data from being collected during future visits to this website. As an alternative to the browser plugin, especially for mobile devices, you can stop the tool by clicking disable Google Analytics. This opt-out-cookie is only valid for this browser and our website. If you delete the cookies in this browser you have to set the opt-out-cookie again. The data sent by us and linked to cookies, user-identifiers or advertising-identifiers are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

For more information regarding the terms of use and data protection, see and

The legal basis is Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

Google Maps

On this website we use the Google Maps map service via an API. This service is operated by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Your IP address is stored for the use of Google Maps. This information is usually transferred to a Google server in the USA and stored there. We are not aware of the type and scope of the data collected and have no influence on its use. You use Google Maps when you search for dealers.

You can find more information about the handling of user data in Google's privacy policy at:

Google AdWords and Conversion Tracking

On this website we use the online advertising program Google AdWords. The program is operated by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. With Google AdWords, so-called conversion tracking is used on the website. When you click on an advertisement placed by Google, a cookie is set for conversion tracking. These cookies are not used for the personal identification of users and lose their validity after 30 days. The information collected is used to create conversion statistics for AdWords customers. However, they do not contain any information that personally identifies a user. The user can object to tracking at any time by deactivating the Google Conversion Tracking cookie in the settings of the Internet browser used. Conversion cookies" are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both the website and the advertising.

More information about Google AdWords and Google Conversion Tracking can be found in the Google Privacy Policy:


On this website videos of the Google operated site YouTube are embedded. The site is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When the videos are played, certain information, such as your IP address, is transmitted to YouTube. If you have a YouTube account and are logged in, you allow YouTube to associate your surfing behavior with your personal profile. You can prevent this by logging out of your YouTube account. We do not have any knowledge of the nature or extent of the data collected by YouTube and have no control over its use.

You can find more information about the handling of user data in YouTube's privacy policy at:

The legal basis is Art. 6 Para. 1 lit. f DSGVO, because we make the functions of YouTube available to you.

Personal information you provide to us voluntarily

Only when specifically requested by visitors to the website, we will use the personal information we collect to respond to enquiries, send emails and inform visitors about new content or services available on our website. If you no longer wish us to communicate with you by post or email, please let us know via email or letter stating your exact name, your postal address and/or your email address. We will ensure that your name is removed from our mailing list.

Data security

SENATOR transmits data entered into its web forms in unencrypted form. SENATOR is therefore unable to guarantee that your data will not be viewed by unauthorised third parties. Otherwise, we have adopted technical and organisational measures to protect your data from loss, alteration or unauthorised access. Our employees are also obliged to keep data confidential. In addition, we have put in place mandatory corporate policies to ensure an appropriate level of data protection as defined in the GDPR across the SENATOR Group worldwide. This ensures protection of your personality rights and exercise of your rights associated therewith.

Provision of data to third parties

SENATOR uses your personal data only for the purpose specified by you when providing the data. SENATOR will not disclose, sell, share or exchange data to or with other companies or institutions without informing the user beforehand and obtaining his/her express consent. This will not apply only if SENATOR is obliged by statute or court order to disclose and communicate the data. SENATOR has in place established data protection standards. When engaging the services of third parties, compliance with the SENATOR data protection standards is ensured by contractual agreement.

The parties that require your data in order to fulfil our contractual and legal obligations shall have access to it. Likewise, service providers and vicarious agents employed by us may access your data for these purposes, provided that they maintain the confidentiality and integrity of the data in particular. This includes in particular companies from the areas of IT services, logistics, printing services, telecommunications, debt collection, consulting as well as sales and marketing.

Transfer of data to third countries or international organisations

We transfer personal data to locations in countries outside the European Union (so-called third countries) as far as

  • it is required by law (e.g. reporting obligations under tax law)
  • you have agreed, or
  • the transmission is necessary to protect our legitimate interests and your interests or fundamental rights and freedoms to protect your personal data do not prevail and the level of data protection of the European Union is respected.

Duration of storage of personal data

Your personal data will only be stored or otherwise processed by us for as long as is necessary to achieve the respective purpose.

If the purpose of the processing no longer applies, the corresponding personal data will be deleted. The deletion may be postponed in the following cases:

  • Compliance with statutory retention periods (e.g. Commercial Code (HGB), Tax Code (AO), Money Laundering Act (GwG)). The retention periods mentioned there are usually 6 to 10 years.
  • Securing evidence within the statutory limitation periods. According to §§ 195 et seq. of the German Civil Code (BGB), these limitation periods can be up to 30 years. The regular limitation period is 3 years.

If we or a third party processes your data on the basis of the above-mentioned weighing of interests, we will delete your personal data as soon as our justified interest no longer exists. The above-mentioned exceptions also apply here.

In the event of consent, the data will be deleted as soon as the consent is revoked for the future, unless one of the above exceptions exists.

Automated decision making

In the course of your use of this website, you will not be subject to any decision based on automated processing pursuant to Article 22 DS-GVO. If we use such procedures in individual cases, you will be informed of this and of your related rights within the framework of the statutory provisions.


Your data is partly processed automatically in order to evaluate certain personal aspects (profiling). However, this only happens within the framework of the procedures listed in this data protection declaration.

Data protection statement regarding children

SENATOR will not knowingly collect, process or supply to third parties data from children before obtaining verifiable consent from their legal representative. Such legal representative may on request view and/or require the deletion of information given by the child.

Links to other websites

Our sites contain links to various websites offering information that may be of use to our visitors. This data protection statement does not apply to such sites. Please contact the operators of these websites directly for information concerning their data protection policies.

Use of personal data for advertising and marketing purposes

Your data will also be used for advertising and marketing purposes if you give permission for such use. However, we will use your data in this way only if you have given your express consent, e.g. by selecting a check box on our website and confirming that selection. We will then be able to provide you with personalised advertising relating to our products or services or invite you to take part in promotions such as competitions or product tests. When contacting you for this purpose we will use the method of communication determined by you when consenting to be contacted, e.g. by email if you give us your email address or by telephone or SMS if you give us your telephone or mobile number. Finally, we will also use your data for analysis purposes and for improving the effectiveness of our website, advertising and market research activities.

User rights

If personal data is processed by you, you are the data subject within the meaning of the DSGVO and you are entitled to the following rights:

to the person in charge:

  • Right to information:
    The user has the right to obtain information as to whether and which personal data concerning him will be processed.
  • Right to rectification:
    The user has the right to verify the accuracy of his data and to request that it be updated or rectified if the personal data processed are inaccurate or incomplete.
  • Right to limit the processing
    The user has the right to limit the processing of his data under certain conditions. If the processing of personal data concerning you has been restricted, such data may be processed only with your consent or for the assertion, exercise or defence of legal rights or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the Union or of a Member State, other than the storage of such data.
  • Right to deletion:
    The user has the right to request the deletion of personal data under certain conditions.
  • Right to data transmission:
    The user has the right to receive the personal data provided in a structured, common and machine-readable format and to have them transmitted unhindered to another responsible person.
  • Right of objection:
    The user has the right to object at any time to the processing of the personal data concerned on the basis of Art. 6 para. 1 lit. e or f DSGVO for reasons arising from his particular situation. The processing of personal data will be discontinued by the data controller unless he can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims.
  • Right to revoke the declaration of consent under data protection law:
    The user has the right to revoke his declaration of consent under data protection law at any time. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the revocation.
  • Right of complaint:
    The user has the right to lodge a complaint with the competent supervisory authority if he is of the opinion that the processing of personal data violates the DSGVO.

Right of amendment

SENATOR reserves the right to modify this policy at any time. The data protection statement does not establish any contractual or other formal right regarding or on behalf of a party.

Legal terms / disclaimer

The content, text and presentations on this web page has been created and carefully proved by the owner. However, parts of the content, text and presentations could always contain errors. Therefore, the owner is not taking any liability for the correctness, completeness and actuality of the content, text and presentations on this web page. We appreciate any information about errors or incorrect links send to us by Email.

Web pages of third parties, to which the owner of this web page refers to by hyperlink, are in the sole liability of the respective owner. The owner of this web page is not responsible for the content, text and presentations of third parties web pages and is not making them his own. Therefore, the owner of this web page is not taking any liability for third parties web pages.

Furthermore, this web page may be referred by any other web page via hyperlink without any knowledge of the owner of this web page. The owner of this web page is not taking any liability neither for content, text or presentations of third party web pages, nor for any linkage from any other third party web page.

Unsolicited Emails for marketing purposes: We contradict the use of our data and contact details for marketing purposes and like to point out, that unsolicited emails are illegal, and as an offence admonished and charged.

Information about your right of objection according to article 21 DSGVO

  1. Right of objection in individual cases
    You have the right to object at any time to the processing of personal data concerning you on the basis of Article 6(1)(e) (processing of data in the public interest) or 6(1)(f) (processing of data on the basis of a balancing of interests), including profiling based on these provisions, for reasons arising from your particular situation. If you file an objection, we will no longer process your personal data. Anything to the contrary shall only apply if we can prove compelling legitimate reasons for the processing, which outweigh your interests, rights and freedoms or if the processing serves the assertion, exercise or defense of legal claims.
  1. Addressee of an opposition
    The objection can be made in any form with the subject "Objection" under indication of your name, your address and your date of birth and should be addressed to the data protection officer.


© Copyright SENATOR GmbH. All rights reserved.